So I'm preparing this module for a leadership training workshop I'm giving in March (more on the later) and I'm excited about where it's going.
The workshop is targeted at new PR managers who want to take their career to the next level. I'm going to kick things off by asking attendees if they know the difference between managers and leaders. I know the answers will be thought-provoking; I will suggest the Warren Bennis definition. "The manager's job is to organize and coordinate. The leader's job is to inspire and motivate." And we will go from there.
The good news is that I think communications and marketing people make ideal leaders because they are intuitive, communicate well and have high ethical standards. (Oh, yes they do.) The bad news is that most PR people don't have a lot of formal training in managing and motivating people, conflict resolution, managing meetings, delegating, and so on.
The workshop will be March 16 at Fleishman-Hillard's DC office and is done in partnership with the PRSA National Capital Chapter. Register by clicking here.
I hope you can make it. It will be worth your while.
See the slides below.